Your weekly insights on the forces shaping the Fashion Industry.
To start us off this week I’m sharing with you articles on:
Adidas use WhatsApp for Direct Marketing Communication
Accenture on Technologies to help the Supply Chain
Farfetch Raises $250M To Grow in Asia
North Face Train Designers on Circularity
Fashion in China with no Single Use Plastic
Depop and Farfetch on Digital Sustainability
A Spring Collection with a Digital Identity: Gabriela Hearst
Kering’s App that Calculates Impact
…….all I ask in return, is to simply give it a thumbs up or thumbs down and to please leave any suggestions whether it be telling me what you would like to see more of or to simply share with me some news you think I might have missed.
Competition between brands for attention is at an all time high. Adidas took a risk in targeting local groups through WhatsApp, read about the campaigns that have given Adidas VIP access to conversations with their customer.
The apparel manufacturing process is vast and complicated. Can we make it sustainable, transparent and traceable? We uncovered the areas where technology could help.
To raise awareness of environmental issues, Kering has developed My EP&L, an app that instantly calculates the impact of typical items in our wardrobe.
Techstars Startup Digest Fashion Tech is curated by:
Sinéad O'Keeffe- Community Leader & Facilitator with Techstars 🌟| Your New 👕+💻 Curator at Startup Digest | Recent Grad from a BA in Marketing and Digital Media 📜👩🏻🎓 sinead.okeeffe@startupdigestmail.com
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