Feb 28, 2020

👕+💻Accenture looks at Technology in Supply Chain | North Face on Circularity | Farfecth Raises $250M to Grow in Asia

Fashion Tech

Your weekly insights on the forces shaping the Fashion Industry.

To start us off this week I’m sharing with you articles on:

Adidas use WhatsApp for Direct Marketing Communication
Accenture on Technologies to help the Supply Chain
Farfetch Raises $250M To Grow in Asia
North Face Train Designers on Circularity
Fashion in China with no Single Use Plastic
Depop and Farfetch on Digital Sustainability
A Spring Collection with a Digital Identity: Gabriela Hearst
Kering‘s App that Calculates Impact

…….all I ask in return, is to simply give it a thumbs up or thumbs down and to please leave any suggestions whether it be telling me what you would like to see more of or to simply share with me some news you think I might have missed.

Until next week, happy reading.

Sinéad

How Adidas is using WhatsApp as a direct marketing channel

Competition between brands for attention is at an all time high. Adidas took a risk in targeting local groups through WhatsApp, read about the campaigns that have given Adidas VIP access to conversations with their customer.

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Threads That Bind Transforming the Fashion Supply Chain | Accenture

The apparel manufacturing process is vast and complicated. Can we make it sustainable, transparent and traceable? We uncovered the areas where technology could help.

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Farfetch Raises $250M To Grow Fashion Platform

Farfetch, a luxury technology platform, has raised $250 million from Tencent and Dragoneer through the sale of convertible senior notes.

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The North Face Trains Designers in the Principles of Circularity

The North Face is sending its designers back to school to learn how to reuse, repair, and improve the longevity of the garments they make.

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How Will China’s Ban on Single Use Plastics Affect Fashion?

Will China’s announcement that it’s banning single-use plastic prove instrumental in removing single-use plastic from the global fashion industry.

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Depop and Farfetch on Digital Sustainability in Fashion

Fashion titans Farfetch and Depop talk about environmentally-friendly and ethical opportunities brought about by digital disruption.

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Gabriela Hearst is giving its spring collection a digital identity

A partnership with Eon will provide a CircularID that holds information about each garment’s origins.

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An app to promote widespread use of the EP&L | Kering

To raise awareness of environmental issues, Kering has developed My EP&L, an app that instantly calculates the impact of typical items in our wardrobe.

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Further Suggestions: Video

Balenciaga Summer 20 Campaign

Techstars Startup Digest Fashion Tech is curated by:

Sinéad O'Keeffe - Community Leader & Facilitator with Techstars 🌟| Your New 👕+💻 Curator at Startup Digest | Recent Grad from a BA in Marketing and Digital Media 📜👩🏻‍🎓
sinead.okeeffe@startupdigestmail.com

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